Releases that editors pick up, not delete
Editors and producers skim hundreds of releases and give each one a few seconds. Most die in that window: buried news, vague claims, no usable quote, nothing a newsroom can act on.
We spent years on the receiving end of those releases. We write yours the way a newsroom reads them, with the news up front, real quotes, and the details a reporter needs to say yes.
News judgment first, writing second
The most common press release problem isn't the writing. It's that the release buries or overstates the actual news. We help you find the genuinely newsworthy angle, frame it honestly, and cut everything that gets in its way.
Ready for the outlets that matter to you
A release for a Montana weekly reads differently than one for a trade publication or a statewide TV desk. We shape each release and its distribution notes for the outlets you actually want, and we can pair the writing with media relations so it lands with the right person.
What the service can include
- Newsworthiness assessment before anything is written
- The release itself, written and revised with you
- Supporting quotes, boilerplate, and fact sheets
- Distribution guidance for your target outlets
- Coaching for your team using our free Press Release Guide as a base
Common questions
Is there a free resource I can start with?
Yes. Our free Press Release Guide on the homepage explains what editors look for, how to structure a release, and the common mistakes that keep good stories from being noticed.
Do you also send the release to media?
We can. Press release writing pairs naturally with our media relations work, where we help your story reach the right reporters and producers.
What if my news isn't very big?
We will tell you honestly. Sometimes the right move is a different angle, a local outlet, or waiting for a stronger moment. Protecting your credibility with newsrooms matters more than sending one more release.